Healthcore
Healthcore is a multidisciplinary allied health provider delivering personalised, community-based care across South Australia. The project involved developing a refreshed brand identity that balanced the credibility of an established healthcare organisation with the warmth, optimism and accessibility central to its approach.
My role centred on translating these values into a distinctive visual language, creating a flexible and engaging identity capable of connecting with clients, families, healthcare professionals and the broader community.
- Brand Identity
- Creative Direction
- Graphic Design
- Brand Collateral
- Launch Communications
Table Wines
Table Wines is a South Australian wine brand with a fresh perspective and a deliberately un-wine-like sensibility. Celebrating alternative Mediterranean varietals that thrive in South Australia's climate, the brand draws a considered parallel between local wine culture and the relaxed, communal traditions of Mediterranean food and drink.
My work spans the development and ongoing creative direction of the brand, establishing a distinctive identity that carries across packaging, illustration, merchandise and digital communications. Wine without the pretence, made for humble enjoyment.
- Brand Identity
- Creative Direction
- Illustration
- Packaging Design
- Merchandise
- Website & Digital
Elsewhere
Elsewhere is an independent Adelaide hair salon offering a more considered and personal approach to beauty. Built around principles of connection, clarity and individuality, the salon celebrates natural beauty through technical expertise and a distinctly understated sensibility.
My involvement encompassed brand identity, art direction and digital design, developing an expressive yet restrained visual language that reflects the salon's values and creates a cohesive, recognisable presence across its communications.
- Brand Identity
- Creative Direction
- Art Direction
- Website & Digital
- Launch Communications
Mu Hen Ko
MU HEN KO is a contemporary Japanese hospitality concept exploring the relationship between place, design and personal wellbeing. Working across its locations in Tokyo and Nara, my role encompasses brand development, creative direction and the ongoing design of visual and verbal communications.
The work brings together identity, digital experiences, editorial content and physical applications to establish a cohesive brand world — one that maintains a clear underlying philosophy while allowing each location to express its own distinct character.
- Brand Identity
- Positioning Strategy
- Creative Direction
- Website & Digital
- Editorial & Copywriting
- Wayfinding & Print Collateral
Dayjob
DAYJOB is an Adelaide café with a relaxed yet uncompromising approach to quality coffee, hospitality and community. Developed alongside the café's relocation and evolution, the project involved creating a distinctive and adaptable brand identity that balances bold typography, playful illustration and an understated visual sensibility.
My work extended from the initial creative direction and identity development through to an ongoing suite of printed, environmental and digital applications, creating a recognisable visual personality with the flexibility to evolve alongside the business.
- Brand Identity
- Creative Direction
- Illustration
- Environmental Graphics
- Menus & Printed Matter
- Campagin & Digital Assets
Led by Maxim Hall, an experienced designer and strategic thinker whose professional background spans agency, in-house and independent practice. Working across diverse industries and disciplines, Max brings together strategic thinking, creative direction and hands-on design expertise to develop thoughtful, engaging and enduring visual communication. His approach values original ideas, meaningful connections and the belief that good design begins with a deeper understanding of people.